VIEW OUR
INSIGHTS
What is Video Marketing and How to build a successful video marketing strategy?
"Content is the king". This age-old saying still holds truth but one has to also consider the medium of the content in the digital age. For the past few years, video content has been sweeping the internet, be it your Facebook posts or your online community. Here’s an interesting data that spills the facts on videos as a medium of communication - a survey by Wyzowl found that 96% of the users have watched an explainer video to learn more about a product or software. Moreover, 92% of marketers regard videos to be a critical part of their marketing strategy for greater ROI.
Digital Marketing Best Practices You Should be Caring About
Promoting brands using the internet and other digital communication channels is known as digital marketing. It primarily involves a set of actions taken to increase your website's visibility in search engines, social media platforms, advertising platforms, and other digital mediums. Digital marketing helps broaden your company's reach and expand your consumer base by accounting for the ability of specific tools or digital channels to convert prospects.
What are the most important features to build a compelling website users want to revisit?
Everyone now has access to information at their fingertips. This is one of the leading reasons businesses are investing in making their presence felt. Expanding their existence beyond brick-and-mortar spaces has become imperative for all businesses. Regardless of the product or service, companies are now investing in avenues that maximize their reach.
Branding vs Marketing
Without customers, there is no business. In the accelerated world that we live in, strategies that worked in the past do not guarantee the same anymore for a product or service to succeed in the market. So what should be your strategy to trigger customer desire and gain customer loyalty? Is it branding? Is it marketing?
