Without customers, there is no business. In the accelerated world that we live in, strategies that worked in the past do not guarantee the same anymore for a product or service to succeed in the market. So what should be your strategy to trigger customer desire and gain customer loyalty? Is it branding? Is it marketing?

Read on to understand better!

 WHAT IS BRANDING?

Branding is often loosely used in today’s world. But what is it?

Branding is the process where a strong, positive perception of a company, its products and services is created in the customer’s mind by combining such elements as name, logo, design, language and a consistent theme throughout all marketing communications.

Since a brand “is an intangible asset”, it is vital to create a lasting impact in the minds of the customers and stakeholders through unique images and associations. Compelling branding helps build a loyal customer base as it becomes a crucial way to distinguish among competitors.

A customer is most important for any company. It is essential to ensure that the tone of your brand remains consistent over email, website, social media and all touchpoints in your business. Branding helps customers find it easy to identify and acknowledge you in an increasingly digital world.

 WHAT IS MARKETING?

Marketing is much more than just selling and advertising!

Marketing is a process – a process that involves research, identifying and understanding consumer behavior, promoting, selling and distributing products or services. Marketing addresses issues, analyzes data and monitors performance to help attract, acquire and retain customers by satisfying their wants and needs.

Effective marketing revolves around the 5 Ws and 1 H – Who, What, When, Where, Why and How. Marketing is a set of tools, processes and strategies used to connect with your customers and get them to buy your products and services. It helps raise brand awareness, generates traffic, and helps increase revenue.

The world today revolves around marketing. Marketing can be digital, offline or both. Marketing occupies an Omnipotent position and is quintessential to a company’s growth strategy.

What is Branding in Marketing?

 A brand comes with a promise which becomes the identity of a company, product or service. To build a brand is to leave a lasting impression on the target audience. Branding in marketing is more than just logos and colors of your brand. It revolves around the values of your company, your mission statement, the feelings you evoke, and the experiences you generate.

You might have a great product that can generate significant revenue. But if you don’t understand your customer, you will not be able to make a sale. It is vital to understand your customer, evoke a feeling of trust and then present your product to them. The magic of sales will make its way to you!

What is Brand Marketing?

Brand Marketing helps establish a relationship between a brand and its consumers. Brand marketing targets the entire brand as a whole and does not highlight an individual product or service. Brand marketing promotes the image, values and promises of the brand by using the services and products as proof of the brand’s promise.

What is the difference between Marketing and Branding?

Branding always precedes Marketing!

Branding helps Streamline Marketing Strategies.

Before you start marketing your products or services. It is crucial to building a brand as that is what sets you apart – your USP.

A consistent brand image is a key to helping build trust and goodwill with your customers. Marketing drives sales but branding helps build trust and loyalty. While marketing will help grow your company, branding will help retain your customers.

Marketing strategies change with the times and trends but branding remains consistent. For instance – Apple has evolved its marketing strategies throughout the years. However, its branding has remained minimal, customer-centric and plays on emotions.

A Culmination of Branding and Marketing

While Branding gives your company recognition and identity through the values you perpetrate, marketing helps generate sales by entering various offline and online channels and using various strategies.

By this time, it is evident that marketing and branding go hand in hand and one is not possible without the other.

While issuing marketing collateral on various platforms – hoardings, Facebook, emails or websites, it is essential to ensure the same tone, consistent image format, typography and similar colors to help stand out and remain embedded in the minds of the customers.

Inconsistent branding will make marketing haywire and inefficient. Consistent branding not only helps customers but also helps your staff stay in line with the goals and merits of the company and helps improve sales and ROIs.

The Evolution of Marketing and its Trends

Over the years, marketing has evolved quickly and drastically. There was a time when marketing was reliant on print and radio. Soon it transitioned into the Audio-visual medium of Television.

With the birth of Google, marketing transitioned to the digital platform. The digital marketing industry gained momentum with the introduction of social media platforms, improved search engines and online portals.

Today, digital marketing has become the most sought-after marketing medium. It is cost-effective, reliable and gives real-time statistics and analysis. However, the digital platform is highly competitive and volatile. Digital marketers today have to keep up with evolving trends, changing algorithms, and much more.

Marketing has gone beyond just research and sales. Today, a perfect blend of science, psychology, creativity and technology is what is required in marketing. With technology as the backbone, we at VUE combine all four essentials to create compelling marketing strategies that go beyond social media platforms.

We Are the Perfect Blend of Art And Science!

At VUE, we understand your requirements, delve into the intricacies of your business, research buyer personas and build your brand and marketing strategies.

We at VUE believe that technology and creativity go hand in hand and it is quintessential in driving sales and building a strong brand presence. With a mix of envious offline and online marketing strategies, flawless communication and an enviable brand image, we are here to help take your brand to the world!

Contact us to revamp your brand and give your company a fresh lease of life!