A project that was assigned by Gabriel McCarrick, the then India Director with Enterprise Ireland, the objective was to brand and establish Ireland as a propitious higher education destination for Indian students. This project was executed with a combination of social media marketing, offline promotion and events.

In the face of intense competition from UK for its student friendly immigration policies back then, a core team member of The VUE who then spearheaded the Enterprise Ireland project delivered stunning ROI to achieve the project objective of enrolling international tuition fees paying Indian students for various universities and institutes in Ireland.

Celebrity presence may not always be the ticket to success. Hyderabad’s celebrity studded Black-Tie dinner stands testimony to this. The event held at JRC Convention Hall is actually for the cause of fund-raising to sponsor school education of orphans. While Hyderabadis hold a reputation for their larger than life Nawabi heart, the team at Project 511 found it difficult to sell 1500 tickets priced at Rs. 4000 each for its signature event. At the same time, not many hotels were willing to put their best foot forward to sponsor dishes for the event.

Here’s when a core team member at The VUE was approached by the organizers of the event. Brain storming, a never before approach to branding and promotion and targeted campaigns took off 45 days to the event. The result? Sold out event. Now more underprivileged children have access to education. The chip on the sleeve – top hotels like Novotel, Avasa, Mariot, ITC Welcome Group and Radisso agreed to sponsor food at the event.

The unmatched locational advantage of Melodrama Saloon could give the competition a chase. Its crafty work force, chic interiors and yet pocket friendly prices appeared to join all the dots for a successfully running business. That however was not the case!

Melodrama was bleeding. While the weekends were busy (and there was space to be busier), weekdays became the cause for concern for the want of footfalls. Its owner, an entrepreneurial lady, considered exiting the business. This is where The VUE Branding stepped in. The team devised a short term and a medium term strategy to establish brand Melodrama with a combination of visuals, content and targeted campaigns. And yes, we put in place an effective sales plan as well that resulted in not just acquiring new customers but also retaining them long term. Melodrama today is bustling with clients every day of the week, on weekdays and weekends alike.

Next time you’re visiting a saloon, you know where to go!

We live in an era where even Kohinoor needs that branding nudge, ain’t that?
Read on…

When a 170 years old world ranked university struggles to fill seats from a study abroad feeder source as India, you know where the void is?

With barely any interest from domestic students to opt for computing, NUI Galway found it hard to run its MSc Software Design & Development course. To get student enrolments, where else could they have looked at if not India! But then how does one find takers in India for a relatively unknown destination as Ireland? Adding to the challenge was stiff competition from UK, an established destination that needed no promotion.

Come The VUE Branding. A focussed strategy was rolled out to attract Indian students planning to study abroad. In just over 4 months’ time, the department course leader at NUI G was so overwhelmed with interest from India that he had to request limiting applications because they were filled to capacity.

When sales fails, branding rescues. The VUE’s strategy revolved around forming a compelling reason for Indian students to opt for Ireland over the mighty British universities. How did we do it is a tale to be told. Come, hear it from us.

How about reminiscences from our childhood days of playing in the mud?
Great Hyderabad Adventure Club (GHAC) organizes the mud run, a fun filled event inviting participation of enthusiasts of all ages above 6. Ticket sales is the key to the success of the event. With just 15 days to go for the event but not more than 50 tickets sold, the organizers pressed the panic button.

Knock! Knock! The VUE Branding solutions.
Tapping into the domain agnostic impact of branding, positioning and messaging (fun time, family time, reliving childhood time), the team collaborated over content, design, communication and targeted campaigns.

The D-Day arrived, lo and behold!! There was a beeline of eager participants at the event site as early as 7 am. By 9 am, over 850 tickets were sold off. The event became a run-away hit, and so much was the hype around the event that it was even covered by the national as well as international media.

Kichad acha lagta he!!
Splash! Splash!