A report published by The Pie News confirms that international higher education marketing is set to be a whopping $ 433 billion market by 2030. At the same time, according to the ICEF monitor, outbound students from India will more than double over the next few years to reach 1.8 million students by 2024 from the current 800,000. India is a promising market for every international university from any part of the world.

The question, appositely asked is, how can international universities effectively reach and connect with this audience and stay ahead of the pack?

In a large and diverse country like India that speaks 22 languages, global universities require a local approach to not only penetrate into the target audience but also to create a loyal following. A marketing approach that might be a winning recipe in the North of the country may not necessarily work in the South. Divided and yet amalgamated by a wide range of cultures, values and beliefs, the one-size-fits-all marketing approach if adopted by the international education players will not succeed in India.

With a market that’s growing exponentially, reliance on a network of education agents will not suffice to be a market leader. Establishing your brand, being present, creating and nurturing a community of loyal followers in the long term. At The VUE, we are here to strategize your digital footprint in the Indian subcontinent.

We understand that the education sector needs a distinguished presence. Endorsing the imperial philosophy of education systems, we plan highly segmented digital marketing and branding strategies that never go over the board. Studying abroad is no longer an aspiration of urban India. Today Indians from rural regions have also joined the rush to study abroad. Our campaigns are tailored to specific geographical regions to the extent of including vernacular content for both static & video engagements. You see, it’s not just about the students, but a community is formed with the inclusion of all stakeholders that includes their parents and
grandparents as well.

From campaigns to consistent content strategies that promise the fulfillment of purpose, our strategies have achieved proven results for our clients. We are based in India (catering to the world), speak the language, thoroughly understand the culture and are well aware of what it takes for international universities to not just recruit from India but have their presence felt. Come, be here for the long haul with The VUE. Let’s get to talking.