The noble work of healing also needs a touch of branding. India is one of the leading destinations for medical tourism. Known for offering comparatively affordable medical care but with world class facilities, commendable patient care and an impeccable track record, Indian doctors are respected the world over. While the respect has been earned, now is the time to establish trust and brand reputation.

Each hospital has its unique set of strengths. From highly qualified and well experienced doctors to cutting-edge medical treatment technologies to affordable cost of treatment to a history of patient recovery, hospitals have much to talk about. However the healthcare space is not without its share of competition. India boasts of an estimated 43000 private hospitals apart from around 26000 government hospitals. What can hospitals do to attract new patients while retaining the regular patients in the face of intense competition?

A majority of prospective patients today live in a digital world. The online marketing and digital advertising tools are advanced and sophisticated which make them highly effective to reach and attract new patients. Since reputation is the biggest factor that impacts patient decision, hospitals can establish solid online reputation by harnessing the power of web marketing methods and roll out an effective communication roadmap.

We at The VUE strategize hospital branding and communication that fundamentally establishes a hospital’s reputation as a place for fast and effective recovery along with personal care and attention. Starting with extensive research pertaining to a hospital’s core strengths, our approach begins with placing ourselves in the patient’s shoes and working backwards to form the strategy of joining the dots that would make them trust the hospital with their health & wellbeing.

Want to showcase your hospital in the best of the light for building an authoritative reputation and new patient acquisition? Connect with our brand expert today.